Skip to main content

Video

The Data Intervention - Why most marketers are drowning in bad data

Will Hayes16 April 2025

In this episode of The Data Intervention, Mac gets into why so many teams end up drowning in unreliable data, and what can be done to fix it before it becomes an expensive mess. He talks through the MarTech stack, why technical debt builds fast, and why fixing things over and over is rarely cheaper than doing it right in the first place.

Ready to talk?

Book a free discovery call and tell us what you're working on.

Free Collection & Consent check

An automated first look at collection and consent signals visible on your public site. No account access needed.