It all depends on data
Your decisions. Your growth. Your reputation. We're an independent analytics consultancy on a mission to help organisations trust their data and use it more effectively and ethically.
What we believe
Data deserves specialists
Your data underpins everything you do. It's too important to leave to generalists or off-the-shelf solutions. This work demands people who live and breathe it.
Progress beats perfection
Over-planned initiatives are doomed to fail. Start with what matters most. Build something that works. Show value quickly. Then crack on with what's next.
Own the things that matter
Build platforms you control, not subscriptions that enslave you. Your data should be an enduring asset. Black boxes and vendor lock-in turn it into a liability.
No bias or backhanders
No vendor kickbacks. No channel preferences. No licences to sell. We want what's best for you. And that means you get the unvarnished truth, even when it's uncomfortable.
Meet the team
No account managers getting between you and the experts doing the work. Just seasoned senior specialists ready to obsess over your data.
Claire Wilder
Delivery Manager
Dara Fitzgerald
Consulting Director (Co-founder)
Elisa Liu
Lead Digital Analyst
Graham Marsh
Analytics Consultant
John Barnes
Analytics Consultant
Katie Kaczmarek
Lead Analytics Engineer
Lizzie Boyd
People Lead
Lowri Lewis
Data & Insights Analyst
Magdalena Pajak
Analysis Lead
Mark Rochefort
Product Director (Co-founder)
Matthew Hooson
Director of Engineering & Technology
Nasima Khatun
Lead Analytics Consultant
Prasanna Venkatesan
Senior Analytics Engineer
Steven Elliott
Managing Director
Victor Sarker
Senior Analytics Engineer
Will Hayes
Marketing Manager
Our values
The principles that shape how we work, who we hire and the kind of company we want to be.
Initiative
We take ownership and act without being asked. We spot what needs doing and do it. We don't hide behind process or insist on perfect information.
Adaptability
Plans change. Requirements shift. New information emerges. We adapt quickly and stay focused on what matters right now, not what's passed.
Support
We're there for each other. We share our knowledge freely. And we make our clients better at what they do, even if that means we're no longer needed.
Our AI journey
You can't automate what you don't understand. We've been understanding data for twelve years - and building with AI for the last three.
The landscape
GA4 replaces Universal Analytics. Google pushes BigQuery as the default data warehouse for analytics.
What we did
We went all-in on BigQuery and Dataform early - rebuilding client pipelines before the forced migration. The foundation for everything that followed.
The landscape
ChatGPT changes everything. Google launches Vertex AI and Bard. Every organisation starts asking what AI means for their data.
What we did
We built our first internal AI agent - an all-company assistant connected to our systems. Learned what works, what hallucinates and what governance you actually need.
The landscape
Claude, Gemini and Copilot go mainstream. AI agents move from novelty to daily workflow. Google integrates Gemini across Workspace and Cloud.
What we did
Institutionalised AI as part of everyday work - not a side project, but embedded in delivery, ops and sales. Every team member invited to unlock use cases. Started seeing the governance gap first-hand - every agent gave slightly different answers.
The landscape
OpenAI launches Operator and agentic AI goes mainstream. MCP emerges as the standard for connecting agents to tools and data. Claude and Gemini ship computer use and agent capabilities. Agents start acting on live data - but governance, security and trust become the bottleneck.
What we did
Embedded AI agents into client delivery workflows. Built internal MCP integrations connecting agents to live business systems. Saw first-hand how fast governance falls apart when agents move from answering questions to taking actions.
The landscape
Google embeds Gemini across Analytics, Cloud Console and Workspace. Anthropic launches Claude Co-Work - AI teammates that join your workflow, not just answer questions. Every enterprise is adopting AI - but without governance it creates liability. The conversation has shifted from 'AI strategy' in the boardroom to 'AI governance' as an operational requirement.
What we did
Building SEAM - our semantic governance layer. Claude rolled out as a daily tool for every team member. Developing custom AI skills that encode domain expertise into repeatable workflows. Orchestrating multiple agents on real client work. MCP integrations connecting agents to live systems. We've gone from using AI tools to running an AI-augmented consultancy.
The lesson: you can't govern what you haven't built yourself. SEAM is the product of everything we learned.
See how SEAM worksFind out more about Measurelab
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