“The training was excellent, we were really impressed by the trainer's knowledge and enthusiasm.”
Growth Marketing Manager
Octopus Electric Vehicles
Training
Google Analytics training
A day's training in Google Analytics 4, normally split over two three-hour sessions and taught on your own property.
Train your team from £2,250 +VAT
Enquire about the courseCourse details
- What you'll learn
- Get your team up to speed with Google Analytics: how to get the data you need out of the reports, and a clear picture of what the tool can and cannot tell you.
- Who it's suitable for
- Marketing, tech and data specialists looking to get to grips with Google Analytics. No prior experience needed.
- Course structure
- Six hours in total. Normally two three-hour sessions on different days, live online and recorded so anyone who misses one can catch up. We can do it as a single day in person instead if you would rather.
Google Analytics training course details
We typically run our Google Analytics training course over two live 3-hour sessions, with each session comprising two modules. This content can also be delivered as a one-day in-person training course if you prefer.
Session 1
3 hours
Module 1Google Analytics 4 fundamentals
In this opening module we'll take you through all the key elements and principles of GA4, so everyone is clear on how it works and how its data is put together.
Topics covered
- How GA4 works – the nuts and bolts of how it collects data from your website.
- Account structure and setup – how it's all set up in the new interface.
- Using the interface – getting familiar and comfortable knowing what is and is not there.
- Key metric definitions – defining the most common metrics used in GA4, they're not always as you'd expect.
Module 2Google Analytics 4 for marketing analytics
The essential session that'll give you the techniques and insights to accurately measure marketing activity across your digital properties. Remove knowledge gaps and uncertainty, and reduce time reporting on your campaign activity.
Topics covered
- Tracking your campaigns – figuring out how UTMs are used to measure each and every link.
- Standard acquisition reports – digging into the go-to campaign performance reporting.
- Attribution modelling – the most important concept to understand to best measure your campaign performance.
- Advanced marketing reports – how to use the Advertising workspace to drill deeper into your campaign performance.
Session 2
3 hours
Module 3Google Analytics 4 for behavioural analytics
Understand how to accurately measure how your users engage with your websites and apps. We demystify some of the more complicated GA4 tools and show you how you can use them to reveal insights into what content and features work (or not).
Topics covered
- Reporting identities – understanding what a user is in GA4, and the various ways to define it in the reports.
- Event and page reporting – how and where you can report on each page and event in GA4.
- Event customisation – creating new events off of the back of existing events without needing a developer or GTM.
- Funnels and user flows – visualising the navigational flows through your website and funnels.
Module 4Analysis and activation in Google Analytics 4
Get the reports and analysis you need, and be confident they are generated from the right data. Learn how to focus on specific segments, how to dig into data and set up reports so they can be accessed instantly.
Topics covered
- Building and using Audiences – understanding how to create and use one of the most powerful features in GA4.
- Exploration techniques – diving deeper into the Explorations workspace for ad-hoc reporting and analysis.
- Segments – how to segment users while analysing data in the Explorations workspace.
- Activation – how to turn your GA4 data into action through Google Ads and BigQuery.
How attendees rate our training
What teams say after our GA4, GTM and Data Studio courses.
“Course pace and topics were spot on for what we needed and Daniel was very flexible.”
Head of Digital Growth
Starling Bank
“Daniel was a true expert of this subject and the course was extremely interesting.”
Account Manager
TBT Marketing
“Although a few things were familiar to me, it was explained in such a way as to make it easier.”
Head of Digital Marketing
Clear
“Very impressed by the pace of delivery: rattled along without ever feeling rushed.”
Head of Web, External Relations
University of Glasgow
“Delivery of the course was great, Daniel was clearly very knowledgeable and took time.”
Content Manager (Commercial)
FindAUniversity
“Trainer was excellent, well paced, clearly very technically competent, patient with questions.”
Digital Director
itineris
“Everything surpassed our expectations, most trainers left us with many unanswered questions.”
Acquisition Marketing Manager
Princess Casino
“George was very knowledgeable and clear. It was great to ask specific questions.”
Marketing Coordinator
British Film Institute
Further reading
Recent insights from our team on Google Analytics.
Blog
Integrating web analytics with CRM for Charles Stanley
How Charles Stanley unified customer data with a Google Cloud solution, improving journey visibility, data reliability, and personalised marketing.
27 Nov 2025
Podcast
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Yali Sassoon joins The Measure Pod to discuss Snowplow’s growth, AI innovation, data challenges, and the future of user experience.
30 Oct 2025
Podcast
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Johan van de Werken joins The Measure Pod to discuss GA4Dataform, BigQuery, and the future of analytics engineering and automation.
17 Oct 2025
Questions about our Google Analytics training?
Complete the form below and we'll get right back to you. Or call +44(0)20 3920 0387 to discuss your training needs and suitable dates.