“The training was excellent, we were really impressed by the trainer's knowledge and enthusiasm.”
Growth Marketing Manager
Octopus Electric Vehicles
Training
Get more from your data. Bring your team with you.
Practical training for the tools you use and workshops for the questions your team needs to agree on. Taught by the people who do the work.
Learn the way that works best for you
Focused on you
Practical exercises and time for questions, so your team can put what they learn to work. For custom sessions, we agree the agenda around your needs.
Delivered by experts
Our instructors are experienced analytics and data practitioners who are hands-on day-to-day. At Measurelab, only those who can do, get to teach.
Post-training support
The learning doesn't stop when the lessons are over. You get access to our consultants for a month following your course.
Explore our analytics training courses
Choose a course for the tool your team uses. See the agenda, format and what is included.
Google Analytics 4 training
A day's training, normally split over two three-hour sessions: understanding GA4 reports, exploring the data and answering everyday marketing questions.
Course detailsFrom £2,250 for your entire team
Google Tag Manager training
A day's training, normally split over two three-hour sessions: tags, triggers and variables, plus setting up and checking your tracking.
Course detailsFrom £2,250 for your entire team
Google Data Studio training
In four 90-minute training sessions your team will learn how to build useful, automated dashboards using your own data.
Course detailsFrom £2,250 for your entire team
Scoped with you, rather than off the shelf
The three courses above have a published price because they run to a set agenda for your whole team. These don't - the shape depends on your stack and who's in the room, so we agree scope and cost with you first.
BigQuery training
Working with your own warehouse: querying it without breaking it, how the billing model actually behaves, and structuring tables so the next person can follow them.
- SQL in BigQuery for analysts, on your own tables
- Cost and performance: partitioning, clustering and what a bad query costs
- Dataform: version-controlled transformations, dependencies and assertions
- Scheduling, testing and handing a pipeline over to your team
Try a practical example
Agenda and price agreed with you
The facilitated metric-definition workshop
When two teams mean different things by a customer, a conversion or a revenue figure, another dashboard won't settle it. Someone has to get the people who own those numbers into a room and write the definitions down.
You leave with shared definitions, named exclusions, an owner for each term and a record your team can maintain.
That's the session. We facilitate it, so nobody in your business has to be both the referee and a player. We write down what was agreed as we go.
Worth doing when reports disagree and nobody can say which is right, when a new system is being handed over, or before you let an AI agent answer questions from data whose meaning was never settled.
Ask about a pilot session and we'll agree the format, scope and availability with you.
If the question needs more investigation first, start with Framing.
How attendees rate our training
What teams say after our GA4, GTM and Data Studio courses.
“Course pace and topics were spot on for what we needed and Daniel was very flexible.”
Head of Digital Growth
Starling Bank
“Daniel was a true expert of this subject and the course was extremely interesting.”
Account Manager
TBT Marketing
“Although a few things were familiar to me, it was explained in such a way as to make it easier.”
Head of Digital Marketing
Clear
“Very impressed by the pace of delivery: rattled along without ever feeling rushed.”
Head of Web, External Relations
University of Glasgow
“Delivery of the course was great, Daniel was clearly very knowledgeable and took time.”
Content Manager (Commercial)
FindAUniversity
“Trainer was excellent, well paced, clearly very technically competent, patient with questions.”
Digital Director
itineris
“Everything surpassed our expectations, most trainers left us with many unanswered questions.”
Acquisition Marketing Manager
Princess Casino
“George was very knowledgeable and clear. It was great to ask specific questions.”
Marketing Coordinator
British Film Institute
Questions about our training?
Get in touch if you want to know more about our courses or if you're keen to explore custom training options for your team.