Daniel Perry-Reed

Measure offline marketing with GA

brightonSEO and MeasureFest April 2022: our favourite talks

In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event).…
5 new GA4 features Google should introduce

Calculating Session Days in Google Data Studio

What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
5 new GA4 features Google should introduce

Screen orientation calculation in Google Data Studio

If you're just here for the screen orientation CASE formula to use in Google Data Studio, here it is: CASE…
How to track blog scroll depth in GA4

How to track scroll depth conversions in GA4

Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
The Campaign Timeout setting

Defining the Campaign Timeout in Universal Analytics

I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
Measurefest presentation

Keep up! - the ultimate analytics resource round-up

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
Key KPIs, ATM machines and other such nonsense

Key KPIs, ATM machines and other such nonsense

Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…
The Measure Pod: a podcast from Measurelab

The Measure Pod: a podcast from Measurelab

Why?! As of the time of writing, there are over 2 million podcasts and more than 48 million episodes, with…
Streaming to Google BigQuery

How data moves between Google Analytics 4, BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly…