Daniel Perry-Reed
The Measure Pod: 2 years of podcasting
If you also work in an industry like analytics, there's generally very few people who you can really talk to…
How to use the real-time report in GA4
The real-time report in Google Aanalytics 4 (and Universal Analytics for that matter) has always been something that I’ve described…
GA4 property and data stream setup best practices
Google’s own guide on how to structure GA4 properties can be a great resource, but only if you have a…
How to filter and compare data in GA4's reports
The reports workspace is a great place to start when using GA4, and it will allow you to answer the…
Understanding and using GA4’s default reports
The reports section in GA4 is where you will do the majority of all your day-to-day reporting. It has a…
MeasureCamp London 2022: our best bits
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for…
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
brightonSEO and MeasureFest April 2022: our favourite talks
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event).…
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…