James Humphreys

Measurefest blog illustration with a dashboard and superhero

What is bounce and engagement rate in GA4?

Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
types of GA4 events

What is Google Analytics 360 (GA360) for GA4?

Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a…