Steven Elliott

2023: Measurelab's year in review

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…
What Privacy really means

Measurelab and AI: welcome to the augmented era

The time traveller’s blight Have you experienced Chrononaut Syndrome? It happens when you venture down the generative AI rabbit hole.…

Dream team: the 4 people you need on your digital analytics team

If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…

The nine signs of analytics maturity

Go do a search for digital analytics maturity models or web analytics maturity frameworks - there’s no shortage of them.…
Measurelab -Everything’s an experiment

Everything’s an experiment

Measurelab as an experiment The founding hypothesis? Two handsome young(ish) bucks can escape the grind of the digital agency world…
data-privacy

Who cares about data privacy?

Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
Why migrate to GA4

Why migrate to GA4? Your data may not be as good as you think

Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…

Emergency Analytics Support

It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…