Steven Elliott
Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…
2023: Measurelab's year in review
2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…
Measurelab and AI: welcome to the augmented era
The time traveller’s blight Have you experienced Chrononaut Syndrome? It happens when you venture down the generative AI rabbit hole.…
Dream team: the 4 people you need on your digital analytics team
If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…
The nine signs of analytics maturity
Go do a search for digital analytics maturity models or web analytics maturity frameworks - there’s no shortage of them.…
Everything’s an experiment
Measurelab as an experiment The founding hypothesis? Two handsome young(ish) bucks can escape the grind of the digital agency world…
Who cares about data privacy?
Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
Why migrate to GA4? Your data may not be as good as you think
Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…
Emergency Analytics Support
It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…