General
2024: Measurelab's year in review
Same same but different At the beginning of the year, I wasn't quite sure what Measurelab would look like by…
Firing up some remote feedback with My Three Things
Finding the time to give remote feedback - outside of formal one-to-ones - is challenging when you're part of a…
Measurelab's Madchester Spring Break Unconference
There are certain things that a business should measure, there’s the obvious things - money in, money out, client retention,…
Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…
Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…
Measurelab and AI: welcome to the augmented era
The time traveller’s blight Have you experienced Chrononaut Syndrome? It happens when you venture down the generative AI rabbit hole.…
The Measure Pod: 2 years of podcasting
If you also work in an industry like analytics, there's generally very few people who you can really talk to…
2022: Measurelab’s year in review
A big focus for us this year has been growing our team. We have even bigger plans for 2023 but…
MeasureCamp London 2022: our best bits
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for…
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…