You can't buy data strength. You build it.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort21 Jun 2026
Blog
Adam Englebright8 July 20161 min read

Measurelab already offers some of the <a href="https://www.measurelab.co.uk/training/">best in-person training around</a>, with monthly courses on <a href="https://www.measurelab.co.uk/training/google-tag-manager-training/">Google Tag Manager</a> and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">Google Analytics</a> in London and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">custom in-house training available on request</a>, but we felt bad depriving folk prevented by geography from getting it irl, so we've created <a href="https://learn.measurelab.co.uk/">Learn With Measurelab</a>, a site where we'll be putting up courses in Google Tag Manager and Google Analytics, and all that good stuff. It's in beta right now, so it's not all there, but you can get at our free GTM Basics course <a href="https://learn.measurelab.co.uk/course/gtm-basics/">right here, right now</a>, with more to follow soon. Check it out, tell us what you think!
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Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort21 Jun 2026
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