#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)

In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.

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Show notes

• Register for our martech madness webinar: a 30-minute session where we'll show you how to get more from the data (and tools) you already have using a composable approach
• More from The Measure Pod
• István Mészáros and Mitzu
• Blog on AI in search

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