data warehouse

How to use the BigQuery Data Transfer Service for Google Ads

The BigQuery Data Transfer Service is a tool the GCP provides to automate data movement into BigQuery on a scheduled,…
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Google Analytics limitations: where GA falls short

When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…

How to share access to a single BigQuery dataset with GCP IAM

At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…

Data warehousing: What is BigQuery and how do I get started?

At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided…