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Overcoming the limitations of Google Analytics (without paying for GA360)

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a [...]

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Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order to do this, you need to use a JavaScript bridge called [...]

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Activist Analytics

  Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the national press!—and thought I’d share some thoughts about it on here.

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Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced two big changes to the tool: The 5 report limit for the free version has been removed What [...]

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Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might [...]

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