Google Analytics

types of GA4 events

What is Consent Mode for GA4?

What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
types of GA4 events

GA4 event types guide

First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
Measuring offline marketing

Measuring offline marketing efforts with Google Analytics

It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
5 new GA4 features Google should introduce

Calculating Session Days in Google Data Studio

What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
The Campaign Timeout setting

Defining the Campaign Timeout in Universal Analytics

I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
Adobe Analytics vs Google Analytics

Running Adobe Analytics and Google Analytics in parallel

A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…
Universal Analytics sunsetting

The sun is setting on Universal Analytics

It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
Measure offline marketing with GA

Google Analytics limitations: where GA falls short

When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…
types of

How to force a hit-level segment in Universal Analytics

Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
Measurefest presentation

Keep up! - the ultimate analytics resource round-up

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…