Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order to do this, you need to use a JavaScript bridge called [...]

Activist Analytics

  Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the national press!—and thought I’d share some thoughts about it on here.

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced two big changes to the tool: The 5 report limit for the free version has been removed What [...]

Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might [...]

When GA just isn’t enough – my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to write a quick summary to give a bit more context as the slides on their own don’t tell the [...]