Google Analytics
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
![](https://www.measurelab.co.uk/wp-content/uploads/2022/07/ROA.png)
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
![Measuring offline marketing](https://www.measurelab.co.uk/wp-content/uploads/2022/05/ML_1200x628-Multi-channel.png)
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
![5 new GA4 features Google should introduce](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Analytics-sub_Sheets-1200x400-Blog.png)
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
![The Campaign Timeout setting](https://www.measurelab.co.uk/wp-content/uploads/2022/04/Analytics-sub_Data-mod-1600x900-1.png)
Defining the Campaign Timeout in Universal Analytics
I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
![Adobe Analytics vs Google Analytics](https://www.measurelab.co.uk/wp-content/uploads/2022/03/ML_GA-AA-Blog_Li-1200x628-1.png)
Running Adobe Analytics and Google Analytics in parallel
A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…
![Universal Analytics sunsetting](https://www.measurelab.co.uk/wp-content/uploads/2022/03/Sunset-Blog.png)
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
![Measurelab blog header illustration with charts and magnifying glass](https://www.measurelab.co.uk/wp-content/uploads/2022/02/Measurelab-KPI_1200x400-Blog.png)
Google Analytics limitations: where GA falls short
When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…