Google Analytics

GA4 event parameters - now with extra pickles!

As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…

Getting started with Google BigQuery

What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…

Who cares about data privacy?

Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…

How Google Analytics 4 works with BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…

Overcoming the limitations of Google Analytics (without paying for GA360)

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great…

Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order…

Activist Analytics

  Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the…

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced…

Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a…

When GA just isn't enough - my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…