Call propensity analysis for Sanderson – bridging online data and call centre insight
Sanderson joined web, ordering and call-centre data in BigQuery to identify the pages customers visited before calling and prioritise improvements.
Success storyOur work
Useful work, in practice
See how we combine implementation, data engineering and analysis to solve problems with marketing, customer and product data.
What the work made possible
Investigations, connected datasets and working measurement, with the published stories behind them.
Clarity for the Google Store
We help Google Store teams in EMEA and APAC forecast product launches and identify cross-sell opportunities. Unified data from direct and retail channels gives them the clarity to make faster decisions about targeting and inventory.
Control for EDF Energy
We manage EDF's digital measurement infrastructure, connecting ads, email campaigns and web behaviour with customer data. Their teams can now see what's actually helping drive the company's green energy ambitions and optimise efforts.
Confidence for Euro Car Parts
When you're driving billions in sales, analytics can't be a black box. We monitor and maintain the GA implementation across the Euro Car Parts B2C and B2B websites, so their teams trust the data and can focus on growth.
What clients say about our work
“Measurelab have been a key partner to us as we've undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable.”
Lush
“Measurelab are helpful, knowledgeable and reliable. They successfully navigate working with a huge organisation and bring their expertise to every conversation.”
“Measurelab have been a fantastic partner for us. Their expertise and proactive approach have helped us to unlock the full potential of our data.”
Waitrose
“The service we receive from Measurelab is personal, swift, and is making a difference to our business one small step at a time. The team are basically an extension of our small team.”
“I really can't rate Measurelab highly enough. They have helped us grow in the ways that we wanted and been a reliable and forward thinking sounding board.”
“Through a combination of sheer technical brilliance, a willingness to understand every facet of our business, and the flexibility to adapt to our changing situation, Measurelab continue to add value across the board.”
Smyths Toys
“Our consultant helped us a lot with scoping out what we needed to do to get up to scratch with our Google Analytics implementation. The team delivered the required work quickly and with minimum fuss.”
“I couldn't recommend them enough. They worked directly with our dev team to create a new way of tracking our in-house solution, found alternatives to track white label 3rd party providers' sites and apps.”
“Cannot recommend enough, absolute pleasure to work with. We learned more in a few hours of conversation than we did as a company over a few months.”
“Measurelab have been great, troubleshooting detailed implementation issues with our existing GA and GTM set-up, helping with new product launches and advising thoughtfully on higher-level questions.”
“We have used Measurelab for a few years now for our analytics management and for google analytics training. We have always had an amazing service from the team.”
“Measurelab are an absolute pleasure to work with. Their knowledge and service is of such a high level and nothing is too much for them.”
Talk to us about your next project
Bring us a question to investigate, data to connect or something to fix or build. We'll work out the clearest next step with you.