#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.

Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step!
You will need this to be installed even if the app is being developed in another framework or engine.
Plug it in!
This is via the Command Prompt for Windows (cmd.exe), or the Terminal app for MacOS.
Part of this install includes a tool called ADB (for "Android Debug Bridge"). It will be installed to your Android --> SDK folder --> Platform Tools Folder (which is referred to as [path_to_adb] below).
To get to that folder in the cmd/terminal window, use the command:
cd [path_to_adb]For me, on Windows was (assuming installed on C:):
cd C:\ProgramData\Microsoft\AndroidSDK\25\platform-toolsAnd on MacOS was:
cd /Users/mark/Library/Android/sdk/platform-toolsThis is achieved by typing the following in the terminal, with the command prompt being at the location of the adb (as found above):
adb shell setprop debug.firebase.analytics.app [package_name]So if the [package_name] is com.my.app, you would use:
adb shell setprop debug.firebase.analytics.app com.my.app(For MacOS, prefix the adb command with ./ to execute it.)
If you don't know what the app's package name is, you can run:
adb shell "pm list packages -f"To return a list of installed packages you can use to determine what the relevant package package name is.
If the app is available on the Google Play Store, you can also navigate to the app’s listing page via a web browser and look at the value for the id URL query string parameter. For example, play.google.com/store/apps/details?id=com.example.app123 where the app's package name is com.example.app123.
If the device hasn't been verified, you may find running this command prompts a verification dialogue on the device.
If successful, you will be able to see the device listed by running the following:
adb devicesFrom GA4 implementation to server-side tagging and consent management — we'll make sure your data is accurate and complete.
Our instant analytics audit scans your GA4 configuration and flags what's missing, broken or misconfigured.
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.
Yali Sassoon joins The Measure Pod to discuss Snowplow’s growth, AI innovation, data challenges, and the future of user experience.
Johan van de Werken joins The Measure Pod to discuss GA4Dataform, BigQuery, and the future of analytics engineering and automation.