You can't buy data strength. You build it.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort21 Jun 2026
Blog
Dara Fitzgerald15 September 20142 min read

On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a> and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk.
Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald
The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO
— Manil Fernando (@ManilDFernando) September 11, 2014
Enjoying my final Studio session with host @DecibelPhil & speakers @darafitzgerald @LukaszZelezny @AnalyticsGirl @adamlofting #BrightonSEO — Natalie Lloyd (@natalie_l_lloyd) September 12, 2014Ok, @darafitzgerald has convinced me, enhanced ecommerce tracking in GA looks so much better, go try it people #BrightonSEO
— Charlie Williams (@pagesauce) September 12, 2014
Interesting info from @darafitzgerald on Enhanced Ecommerce and tracking at individual checkout points #BrightonSEO p.s. love the beard — HeadRed (@headredmedia) September 12, 2014So ridiculously impressed with #EnhancedEcommerce @darafitzgerald #BrightonSEO #Analytics pic.twitter.com/5b6ahPQmEA
— Siobhan Harris (@SioHarris) September 12, 2014
Fantastic afternoon at #BrightonSEO, thanks to @lukaszzelezny @darafitzgerald @adamlofting. — StrategiQ Marketing (@strategiQmedia) September 12, 2014@darafitzgerald I think a better twitter handle for you would have been @datafitzgerald #BrightonSEO #missedopportunity
— Shine Search (@ShineSearch) September 12, 2014
BEARD SPOTTED #BrightonSEO — Measurelab (@measurelab) September 12, 2014We investigate and fix collection, tagging and consent problems, with a record of what was tested and what remains uncertain.
An automated first look at collection and consent signals visible on your public site. No account access needed.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
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