Eliminating the guess work

Why rely on a hunch when you can make informed decisions based on reliable data? We help you get the most out of online measurement techniques - eliminating the guess work - to understand what you are doing online and how you can do it better.

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Eliminating the guess work

We work closely with companies to help them understand their online landscape, identify where opportunities lie, expose weaknesses and improve performance in things like their websites and digital marketing strategies.

Find out how we do it

Measurelab is a small, yet perfectly formed, independent web analytics agency, based in Lewes near Brighton; providing analytics consultation services and products at the cutting edge of digital measurement.

Our services and products incorporate a blend of online technology, digital marketing, and data analysis techniques. Specifically we use Google Analytics, tag management systems, and a bunch of rather neat specialist tools – to deliver custom tracking implementations, reporting dashboards, and analysis.

What we do

We work with you to identify Key Performance Indicators (KPIs) and help you to create a comprehensive Measurement Framework for your organisation.

Do you know the data you are reporting on is accurate? Are you getting the most from the data you are collecting? Be sure with an analytics health check or an analytics audit.

We use container tags, data layers and bespoke tracking code to ensure every aspect of your digital measurement strategy is well managed and implemented with precision.

We help you to achieve actionable insights from your web analytics with data analysis, interpretation and reporting - aimed at improving your conversion rates and sales.

Choose from one of our three, off-the-shelf, Google Analytics training sessions or get in touch to discuss something a little more tailored to your business needs.

Do you know you need to use all that data but are not quite sure where to start? We work alongside your organisation to help bring a clear understanding of analytics to the fore.

“To measure is to know... If you cannot measure it you cannot improve it”

Lord William Thomson Kelvin (1824 - 1907)


… love the reports you’ve created… you’ve done a great job.


… excellent work, as always – thank you!


… I would not hesitate to recommend… In a short space of time you have made a big impact.

Thanks again for your work on this, you’ve been fantastic!


Measurelab know their analytics and intelligently applied it to our specific situation. They gave us very useful advice. I think they’re excellent.


Working with Measurelab on Analytics troubleshooting for our client has been a fantastic experience. They quickly identified the problems and gave a detailed explanation on how to fix them. They are responsive and clear and we will be keen to work with them again in the near future.


Mark has a methodical approach – quick to make suggestions for optimisation and contributes with a real passion for his subject. Mark is a rare breed: part techie, part analyst, part project manager, and just a little part visionary – that together makes for a great consultant.

MBA Brighton
Helping you make smart and data-led decisions

We are a small, yet perfectly formed, digital analytics consultancy; using selected technology products as part of our ongoing services to deliver excellent (and measurable) results.

Get in touch today!

We help you get the most out of online measurement techniques - to understand what you are doing online and how you can do it better.
Happy Brands
Once in a while, it's important to get people together

While much of what we do on the internet can now be done remotely, we firmly believe that you can't beat real face to face time. Our events, workshops and seminars do that.

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Ways of working with us...

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Our blog

Latest posts from the blog

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Google Tag Manager overhaul released as public beta – new interface, features and API

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even so, a complete overhaul of the Google Tag Manager interface is quite a leap – considering how accustomed we have become to seeing incremental changes in product development. This morning I was using Google Tag Manager

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Fun And Games With The Google Analytics Embed API

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do was to look into new and exciting ways of visualising data for clients. A few weeks ago I spent some time experimenting with dc.js but then, Mark and Dara went to MeasureCamp in London (I was going

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Enhanced Ecommerce & Data Import – #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk. Enhanced Ecommerce & Data Import for GA – #BrightonSEO Sept 2014 from darafitzgerald The

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Find out how Measurelab can eliminate the guess work
Who we are

Analytics Director

Managing Director

Dara and Mark met in 2010 at the Google campus in Mountain View, California - while attending the annual Google Analytics Summit.

Prior to co-founding Measurelab, Dara was Head of Insight & Analytics at Fresh Egg - and Mark was Head of Technology at Harvest Digital (as well as running his own web business, Playlab).

Measurelab was born in 2013.

Associations & Memberships