Eliminating the guess work

Why rely on a hunch when you can make informed decisions based on reliable data? We help you get the most out of online measurement techniques - eliminating the guess work - to understand what you are doing online and how you can do it better.

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Measurelab is a small, yet perfectly formed, independent web analytics consultancy, based in Lewes near Brighton; providing analytics consultation services and products at the cutting edge of digital measurement.

Our services and products incorporate a blend of online technology, digital marketing, and data analysis techniques. Specifically we use Google Analytics, tag management systems, and a bunch of rather neat specialist tools – to deliver custom tracking implementations, reporting dashboards, and analysis.

What we do

We work with you to identify Key Performance Indicators (KPIs) and help you to create a comprehensive Measurement Framework for your organisation.

Do you know the data you are reporting on is accurate? Are you getting the most from the data you are collecting? Be sure with a Google Analytics Health Check.

We use container tags, data layers and bespoke tracking code to ensure every aspect of your digital measurement strategy is well managed and implemented with precision.

We help you to achieve actionable insights from your web analytics with data analysis, interpretation and reporting - aimed at improving your conversion rates and sales.

Choose from one of our three, off-the-shelf, Google Analytics training sessions or get in touch to discuss something a little more tailored to your business needs.

Do you know you need to use all that data but are not quite sure where to start? We work alongside your organisation to help bring a clear understanding of analytics to the fore.

“To measure is to know... If you cannot measure it you cannot improve it”

Lord William Thomson Kelvin (1824 - 1907)


… love the reports you’ve created… you’ve done a great job.


… excellent work, as always – thank you!


… I would not hesitate to recommend… In a short space of time you have made a big impact.

Measurelab know their analytics and intelligently applied it to our specific situation. They gave us very useful advice. I think they’re excellent.


Thanks again for your work on this, you’ve been fantastic!


Working with Measurelab on our analytics has been a fantastic experience. They quickly identified the problems and gave a detailed explanation on how to fix them. They are responsive and clear and we will be keen to work with them again in the near future.


Measurelab have helped to bring Google Analytics to life for me. Mark and his team provide an invaluable source of knowledge and support.

We help you get the most out of online measurement techniques - to understand what you are doing online and how you can do it better.
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GAIQ: How I prepared…and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In

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Google Analytics Health Check (Part 2): My third week at Measurelab

Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and most important steps when putting together a measurement plan. To recap a bit, the main aim of a Health Check is to ensure that we are collecting the right information, filtering out any undesired data,

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Google Analytics Health Check (Part 1): My second week at Measurelab

Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a

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Who we are

Analytics Director

Managing Director

Dara and Mark met in 2010 at the Google campus in Mountain View, California - while attending the annual Google Analytics Summit.

Prior to co-founding Measurelab, Dara was Head of Insight & Analytics at Fresh Egg - and Mark was Head of Technology at Harvest Digital (as well as running his own web business, Playlab).

Measurelab was born in 2013.

Associations & Memberships