Eliminate the guess work

Why rely on a hunch when you can make informed decisions based on reliable data?

We help you get the most out of online measurement techniques – eliminating the guess work – to understand what you are doing online and how you can do it better.

Get in touch today!

Measurelab is an independent web analytics consultancy, based in Lewes near Brighton; providing analytics consultation services and products at the cutting edge of digital measurement.

Our services and products incorporate a blend of online technology, digital marketing, and data analysis techniques. Specifically we use Google Analytics, tag management systems, and a bunch of rather neat specialist tools – to deliver custom tracking implementations, reporting dashboards, and analysis.

We help you to use data to understand and improve your performance – across digital marketing strategies, e-commerce platforms and customer experience programmes.

Google Analytics and Google Tag Manager - Certified Partners

We are Google Analytics & Google Tag Manager Certified Partners

Google selected Measurelab to be one of the few Google Analytics & Google Tag Manager Certified Partners in the UK. The Google Analytics Certified Partner Program is a highly qualified global network of companies specialising in Google Analytics.

Additionally, following a rigorous testing process, Google have selected Measurelab to be certified partners for Google Tag Manager – re-affirming our position as one of the UK’s top Google Analytics consultancies, specifically when it comes to using Google Tag Manager. This additional partner certification further confirms Google’s confidence in our expertise with Google Analytics and Google Tag Manager.

What we do
What people are saying
Measurelab have helped to bring Google Analytics to life for me. Mark and his team provide an invaluable source of knowledge and support.
Marketing & Customer Success Director,
… love the reports you’ve created… you’ve done a great job!
Digital Marketing Manager,
Measurelab have been instrumental in helping Carnival UK drive forward our analytics capabilities; from the Google Analytics health checks that ensure data is accurate, to funnel optimisation, migration to UA and consultation on other projects such as attribution modelling. All of this is aiding Carnival to optimise our customer journey and deliver to our 2016 digital growth targets.
Senior Digital Acquisitions Manager, Carnival UK (P&O Cruises / Cunard)
CalMac have used both the Google Analytics training and the ongoing consulting services of the Measurelab team. In every way I have found them to be incredibly knowledgeable, passionate and helpful, so cannot recommend their services enough.
Head of eCommerce & Customer Insight , CalMac Ferries
Thank you for creating the report. It’s amazing. I’m impressed! It will really save me a lot of time as I was previously pulling all of that data manually.
PPC Marketing Executive, Waitrose
Thanks again for your work on this, you’ve been fantastic!
Digital Projects and Insights Manager, CIPD

We help you get the most out of online measurement techniques – to understand what you are doing online and how you can do it better

Get in touch
Happy Clients
Smyths Toys
P&O Cruises
GEO Lotto
About us
Associations and Memberships

Core Reporting API v4

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At Last… Google Analytics 360 Suite

So it’s finally happened, Google have brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4...

Cafe Analytique… 2

After the rousing success of the first Cafe Analytique back in November, we thought we’d have another one on Wednesday the 16th of March from 6pm, and immediately make the name redundant by having it in a pub – specifically...

Find out how Measurelab can eliminate the guess work