Videos

Behind The Cloud – demystifying Google Cloud Platform’s impact on marketing analytics. Explore, learn, and unlock the power of your data.

Behind the Cloud: Setting up a Dataform project within BigQuery

In this episode of Behind the Cloud, Matt demonstrates how to enable and set up a Dataform project within BigQuery,…
connecting GA4 data to BigQuery

Behind the Cloud: Connecting GA4 to BigQuery

In this episode of Behind the Cloud, Matt explores the practical side of Google Analytics 4 (GA4) and its free…

Behind the Cloud: Dataform, what is it and why does it matter?

In this episode of Behind the Cloud, Matt discusses Dataform, what it is, and why it matters? Watch below 👇…

Behind the Cloud: The essentials of Google BigQuery

In this episode of Behind the Cloud, Matt discusses the essentials of Google Cloud’s BigQuery. Everything from project structure, data…

Behind the Cloud: What GCP tools should you be familiar with?

In this episode of Behind the Cloud, Matt aims to answer the question,what are the Google Cloud Platform (GCP) tools…