30 sleeps ’til Christmas

What a year. I don’t think I’m alone in wishing this particular year away and wanting to start Christmas ASAFP! 2020 has certainly thrown up a few challenges that we could never have predicted this time last year. The global pandemic has affected our lives collectively and individually on so many levels.

For us at Measurelab we have all been working remotely now for just over 8 months. We were thrown into a situation that on one hand was relatively easy to adapt to, as a small and digital focussed organisation, but on the other hand was quite a challenge, as a team with a culture rooted in doing good things together. We have always been ones to experiment and question the way we do things – so, in fact, what better way to experiment with company-wide remote working? Of course, we have adapted our Google Marketing Platform training courses to all be delivered remotely too. And we have learnt so much along the way and will always be doing so.

Incredibly, throughout all this, we have also continued to grow and evolve as a team. Such that we can now count about a third of Measurelab as people who have only ever known us all as a remotely working team. Our geographical reach has changed as a result and so have so many other little nuanced aspects about how we come together to do good data.

So, as we count down to Christmas I just wanted to thank all those that have stuck with us and also make a little mention of the people that have joined us these last few months… Jake, Lace, Oli, Julian, Liam and George – thank you! Your faith in jumping aboard the Measurelab-train in the midst of uncertainty around the world says it all. Here’s to the future ✨

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Mark is the Managing Director of Measurelab overseeing a team of keen, lean analytics experts. Mark has been working in digital since the 90s. He has a technical management background – having worked in senior techie roles in digital media and marketing.

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