Mark Rochefort
A shake-up at the top
Back in 2013, when Dara and I started Measurelab, it was just the two of us. I called myself Managing…
30 sleeps 'til Christmas
What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP!…
Google Analytics 4
The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the…
We are going BIG on DATA
See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.…
Life moves pretty fast
On Thursday 12th March, with advice about Coronavirus still being unclear, we did what we do best - we looked…
What did you do at the weekend?
Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to…
App + Web = Unified Measurement with Google Analytics
This announcement has us rather excited at Measurelab. It has been a long time coming and represents the beginning of…
It's nearly the end of term
As we countdown the last few days to the Christmas break, I wanted to share a few moments from what's…
What is a Data Strategy and do I need one?
Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least…
Toot toot... All aboard the Measurelab train!
In the last couple of months we've had three new starters and I'd like to give them a little nod…