Mark Rochefort
We are going BIG on DATA
See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.…
Life moves pretty fast
On Thursday 12th March, with advice about Coronavirus still being unclear, we did what we do best - we looked…
What did you do at the weekend?
Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to…
App + Web = Unified Measurement with Google Analytics
This announcement has us rather excited at Measurelab. It has been a long time coming and represents the beginning of…
It's nearly the end of term
As we countdown the last few days to the Christmas break, I wanted to share a few moments from what's…
What is a Data Strategy and do I need one?
Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least…
Toot toot... All aboard the Measurelab train!
In the last couple of months we've had three new starters and I'd like to give them a little nod…
Goodbye DoubleClick, hello Google Marketing Platform!
Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google…
Chat about analytics and drink beer
Last night's #BrightonAnalytics meetup was a great success - thanks to all who made it along to the Evening Star pub…
Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)
If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you…