Mark Rochefort

An international super-star is born

Last week Dara was speaking at ADWorld Experience, in Bologna, about Enhanced Ecommerce in Google Analytics. On his return, Dara rather sheepishly…

Announcing our Google Analytics Training dates - 2015

If you have ever attended one of Dara's talks or training workshops, you will know the alluring power of the beard…

Google Tag Manager overhaul released as public beta - new interface, features and API

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…

Migrating to Enhanced E-Commerce in "5 Easy Steps"

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to…

Universal Analytics is out of Beta... So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out…

#brightonanalytics

We're kicking off #brightonanalytics again - Thurs 3rd April from 6.30pm in the Evening Star. Pass it on all you…

Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand…

Google Tag Manager auto-event tracking - useful Tags, Macros and Rules for Google Analytics events

The recent introduction of auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to…

Analytics planning is at the heart of a truly measurable digital strategy

Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and…

Google Tag Manager: How to migrate your jQuery-based event listeners into GTM Auto-Event Listeners

Tag Containers are great. In a former life I was developer and I can really appreciate how much help they…