Mark Rochefort
What is a Data Strategy and do I need one?
Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least…
Toot toot... All aboard the Measurelab train!
In the last couple of months we've had three new starters and I'd like to give them a little nod…
Goodbye DoubleClick, hello Google Marketing Platform!
Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google…
Chat about analytics and drink beer
Last night's #BrightonAnalytics meetup was a great success - thanks to all who made it along to the Evening Star pub…
Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)
If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you…
We are Google Tag Manager Certified!
We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google…
An international super-star is born
Last week Dara was speaking at ADWorld Experience, in Bologna, about Enhanced Ecommerce in Google Analytics. On his return, Dara rather sheepishly…
Announcing our Google Analytics Training dates - 2015
If you have ever attended one of Dara's talks or training workshops, you will know the alluring power of the beard…
Google Tag Manager overhaul released as public beta - new interface, features and API
Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…
Migrating to Enhanced E-Commerce in "5 Easy Steps"
If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to…