Matthew Hooson
Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…
Connecting GPT to BigQuery: Zapier AI actions
Unless you have lived under a rock for the last 12 months, you have probably heard of a little old…
The Google Cloud tools of the marketing analytics trade
The Google Cloud Platform (GCP) is vast. It is composed of over 100 services which serve purposes across countless industries…
The Derelict Data Warehouse
A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted,…
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
Why you should consider Server-Side GTM
Not another migration!? I know, I know, “not another piece of technology for web analytics,” you cry, “I just got…
UPDATE: a six-step framework to server-side GTM migrations
At this point, we are all familiar with Google Tag Manager (GTM), as well as its quirks, workarounds, and nuances.…
Why you should consider Cloud Run for server-side GTM
Here at Measurelab we have built up a good amount of experience in the world of server-side GTM (sGTM) migrations.…
What to consider when considering Consent Mode
The aim of this short post is not to go into what Consent Mode is, Dan has already done an…
How to access BigQuery data from server-side GTM (via Firestore)
This solution allows for data, contained within BigQuery to be queried and stored in Firestore where it can then be…