Analytics

Why move to GA4? Because your current data may not be quite as good as you think

Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…

How Google Analytics 4 works with BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…

Emergency Analytics Support

It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…

To Product Affinity and Beyond

Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…