Analytics
How to extract GA4's event sequencing in BigQuery using the new batch fields
Google Analytics 4 (GA4) exports event data to BigQuery, enabling detailed user behavior analysis. However, GA4 batches events before sending…
A step-by-step guide to migrating scheduled queries to Dataform
Managing scheduled queries in BigQuery often feels limiting — there’s no version control, no easy collaboration, and scaling can be…
How to set up a Dataform repository with GitHub & Google Cloud integration
Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to…
What is offline event data import in GA4?
Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your…
The complexity paradox: why your spreadsheet is complex and BigQuery is simple
Understanding complexity Everything is complex until you understand it. And yet, not all complexities are created equal. This is the…
You’re sitting on a SQL time bomb: defuse it with Dataform
As a marketing team's maturity evolves, disparate data sources centralise, increasingly sophisticated SQL queries begin to pull together insights and…
The modernisation of marketing and the role of marketing analytics
Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't…
Elevate your data analytics game with BigQuery
What is BigQuery? What is BigQuery? BigQuery is a powerful data warehousing tool within the Google Cloud Platform designed to…
The data road trip: enjoying the journey
In the dynamic world of analytics, it's easy for us to get caught up in the chase for the next…
Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…