How-to
How to set up GA4’s custom insights and email alerts
What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if…
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…
How to modify events in GA4
Since Google Analytics 4 (GA4) officially launched in October 2020, we’ve benefited from lots of great new features such as…
Doom: GTM edition!
The classic 1993 video game Doom has had an amazing life over the last 30 years. Not only are there…
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
How to access BigQuery data from server-side GTM (via Firestore)
This solution allows for data, contained within BigQuery to be queried and stored in Firestore where it can then be…
How to set up the GA4 BigQuery export
The act of enabling the export from Google Analytics 4 (GA4) to BigQuery is actually a relatively simple process. However…
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
Screen orientation calculation in Google Data Studio
If you're just here for the screen orientation CASE formula to use in Google Data Studio, here it is: CASE…