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Google Analytics Enhanced Ecommerce tracking with Adobe DTM

Here at Measurelab, we work predominantly with the Google stack but that doesn’t stop us using other tools. As there’s not much documentation available in the public forum on how to [...]

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GTM Solutions Corner #1: Optimize Events

This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. This particular entry [...]

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Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order to do this, you need to use a JavaScript bridge called [...]

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Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced two big changes to the tool: The 5 report limit for the free version has been removed What [...]

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Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might [...]

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