Learning
Connecting GPT to BigQuery: Zapier AI actions
Unless you have lived under a rock for the last 12 months, you have probably heard of a little old…
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
How to use the BigQuery Data Transfer Service for Google Ads
The BigQuery Data Transfer Service is a tool the GCP provides to automate data movement into BigQuery on a scheduled,…
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
How to reduce the cost of BigQuery data processing
Every Google BigQuery code you run costs money – the amount you pay can vary hugely based on different factors.…
How to write a value to a cookie using GTM
Guide If there is a value stored in a variable (either as a Global JavaScript variable on a webpage or…
Key KPIs, ATM machines and other such nonsense
Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…
How to share access to a single BigQuery dataset with GCP IAM
At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…
To Product Affinity and Beyond
Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…