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Overcoming the limitations of Google Analytics (without paying for GA360)

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a [...]

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Cart Abandonment Segments – GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, [...]

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