Analytics
How to track scroll depth conversions in GA4
Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
Running Adobe Analytics and Google Analytics in parallel
A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…
How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
Key KPIs, ATM machines and other such nonsense
Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
Getting started with Google BigQuery
What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…
The Measure Pod: a podcast from Measurelab
Why?! As of the time of writing, there are over 2 million podcasts and more than 48 million episodes, with…
To Product Affinity and Beyond
Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…