Keep up! – the ultimate analytics resource round-up

The analytics industry is fast-moving and technical - just two things that can make keeping up a challenge. Where do you go for the latest analytics updates and opinions? Start right here.

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date with the goings on with the technology, legislation and general industry news. Here’s my list of go-to sources. I hope you find them useful too!

Analytics forums

Google Marketing Platform product forums

Analytics product resources

Google product release notes

Follow Google products on LinkedIn

Analytics blogs and newsletters

Google product official blogs

Independent and agency blogs

Analytics influencers to follow

  • Steen Rasmussen – IIH Nordic (LinkedIn)
  • Mark Edmondson – IIH Nordic (LinkedIn)
  • Simo Ahava – 8-bit-sheep & Simmer (LinkedIn)
  • Krista Seiden – KS Digital (LinkedIn)
  • Charles Farina – Adswerve (LinkedIn)
  • Ken Williams – Search Discovery (LinkedIn)
  • Peter O’Neill – ZHS Orchards (LinkedIn)
  • Julius Fedorovicius – Analytics Mania (LinkedIn)
  • Stéphane Hamel – Many! (LinkedIn)
  • Avinash Kaushik – Google (LinkedIn)

Analytics podcasts

Analytics events and meetups

Analytics organisations

If you have any resources you’d like to add that I’ve missed, please drop me an email at and I’ll add them to the list.

Written by

Daniel is the innovation and training lead at Measurelab - he is an analytics trainer, co-host of The Measure Pod analytics podcast, and overall fanatic. He loves getting stuck into all things GA4, and most recently with exploring app analytics via Firebase by building his own Android apps.

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