Universal Analytics
![Measurefest blog illustration with a dashboard and superhero](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Measurelab-Blog-Superpower_1200x400-Blog.png)
What is bounce and engagement rate in GA4?
Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
![Changing a GA4 Data Stream name](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_big-query-1200x400-Blog.png)
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
![layering data studio scorecards](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_Sheets-1200x400-Blog.png)
Change your Google Analytics data retention settings
It may be news to some: Google Analytics does not keep all of your data forever. The data storage and…
![The Campaign Timeout setting](https://www.measurelab.co.uk/wp-content/uploads/2022/04/Analytics-sub_Data-mod-1600x900-1.png)
Defining the Campaign Timeout in Universal Analytics
I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
![Universal Analytics sunsetting](https://www.measurelab.co.uk/wp-content/uploads/2022/03/Sunset-Blog.png)
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
![types of](https://www.measurelab.co.uk/wp-content/uploads/2022/02/Analytics-sub_UAGA4-1200x400-Blog.png)
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
![5 new GA4 features Google should introduce](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Analytics-sub_Sheets-1200x400-Blog.png)
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
![Measurefest blog illustration with a dashboard and superhero](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Measurelab-Blog-Superpower_1200x400-Blog.png)
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
![](https://www.measurelab.co.uk/wp-content/uploads/2014/09/aHT3oQjI1.jpeg)
Enhanced Ecommerce & Data Import - #BrightonSEO slides
On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…
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Migrating to Enhanced E-Commerce in "5 Easy Steps"
If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to…