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On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as [...]

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. – Universal web [...]

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out of beta. It was well received by all (see Twitter feed below). [...]

In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk at BrightonSEO to focus entirely on this. When I spoke at events previously [...]

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide above was shown by the GA team to summarise the 3 part theme. Babak Pahlavan [...]