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The Problem With Those Shiny New Built In Triggers (And A Possible Solution)

Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to [...]

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Activist Analytics

  Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the national press!—and thought I’d share some thoughts about it on here.

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Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)

If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you will quickly realise that the official documentation [...]

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Workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and GTM 360 users. The goal of this new feature is to solve workflow challenges [...]

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Top 5 GTMv2 Features

If you’re anything like me, you saw the GTM v2 update coming with an impending sense of dread. You thought “oh no, another interface that I’m going to have to get familiar with” or “oh no, a [...]

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