BigQuery

Export GA4 data to BigQuery

10 reasons to export your GA4 data to BigQuery

At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…

How to flatten tables with user-defined functions in BigQuery

As we all know Google is continuously improving and expanding the Google Cloud Platform and BigQuery has truly benefited from…

How to share access to a single BigQuery dataset with GCP IAM

At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…
Streaming to Google BigQuery

How data moves between Google Analytics 4, BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…

Data warehousing: What is BigQuery and how do I get started?

At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided…

GA steams ahead with further updates at the #GASummit 2013

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide…