BigQuery

PIVOT: a five-step process for your GA4 migration

There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…

How to flatten tables with user-defined functions in BigQuery

As we all know Google is continuously improving and expanding the Google Cloud Platform and BigQuery has truly benefited from…

How to share access to a single BigQuery dataset with GCP IAM

At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…

How Google Analytics 4 works with BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…

Data warehousing: What is BigQuery and how do I get started?

At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided…

GA steams ahead with further updates at the #GASummit 2013

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide…