Google Analytics 4

types of GA4 events

What is Consent Mode for GA4?

What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
types of GA4 events

GA4 event types guide

First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
5 new GA4 features Google should introduce

Calculating Session Days in Google Data Studio

What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
How to track blog scroll depth in GA4

How to track scroll depth conversions in GA4

Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
The GA4 data map

How to build an interactive GA4 BigQuery data schema

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
Universal Analytics sunsetting

The sun is setting on Universal Analytics

It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
The GA4 data map

GA4 BigQuery export schema

I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
5 new GA4 features Google should introduce

5 new GA4 features we want Google to introduce in 2022

Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
Measurefest presentation

Keep up! - the ultimate analytics resource round-up

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
How to Enable GA4/Firebase Debugview image for blog

How to enable the GA4/Firebase DebugView for Android apps

Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…