Google Analytics 4

PIVOT: a five-step process for your GA4 migration

There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…

GA4 event parameters - now with extra pickles!

As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…

Who cares about data privacy?

Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…

Why migrate to GA4? Your data may not be as good as you think

Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…

How Google Analytics 4 works with BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…