Google Analytics 4

How to Enable GA4/Firebase Debugview image for blog

How to enable the GA4/Firebase DebugView for Android apps

Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
Export GA4 data to BigQuery

10 reasons to export your GA4 data to BigQuery

At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…

PIVOT: a five-step process for your GA4 migration

There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
GA4 event parameters - now with extra pickles!

GA4 event parameters - now with extra pickles!

As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
data-privacy

Who cares about data privacy?

Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
Why migrate to GA4

Why migrate to GA4? Your data may not be as good as you think

Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…
Streaming to Google BigQuery

How data moves between Google Analytics 4, BigQuery and Data Studio

Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…