Google Analytics 4
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
How to set up the GA4 BigQuery export
The act of enabling the export from Google Analytics 4 (GA4) to BigQuery is actually a relatively simple process. However…
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
How to track scroll depth conversions in GA4
Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
GA4 BigQuery export schema
I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…