Google Analytics 4
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
![Changing a GA4 Data Stream name](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_big-query-1200x400-Blog.png)
How to set up the GA4 BigQuery export
The act of enabling the export from Google Analytics 4 (GA4) to BigQuery is actually a relatively simple process. However…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
![5 new GA4 features Google should introduce](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Analytics-sub_Sheets-1200x400-Blog.png)
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
![How to track blog scroll depth in GA4](https://www.measurelab.co.uk/wp-content/uploads/2022/04/Analytics-sub_big-query-1600x900-1.png)
How to track scroll depth conversions in GA4
Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
![The GA4 data map](https://www.measurelab.co.uk/wp-content/uploads/2022/03/ML-Blog-GA4-BigQuery-Schema-visualisation_1200x400-Blog-scaled.jpg)
How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
![Universal Analytics sunsetting](https://www.measurelab.co.uk/wp-content/uploads/2022/03/Sunset-Blog.png)
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
![The GA4 data map](https://www.measurelab.co.uk/wp-content/uploads/2022/03/ML-Blog-GA4-BigQuery-Schema-visualisation_1200x400-Blog-scaled.jpg)
GA4 BigQuery export schema
I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
![5 new GA4 features Google should introduce](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Analytics-sub_Sheets-1200x400-Blog.png)
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…