Google Analytics 4
![Measurefest blog illustration with a dashboard and superhero](https://www.measurelab.co.uk/wp-content/uploads/2022/01/Measurelab-Blog-Superpower_1200x400-Blog.png)
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
![How to Enable GA4/Firebase Debugview image for blog](https://www.measurelab.co.uk/wp-content/uploads/2021/12/Analytics-sub_GTM-1200x400-Blog-2.png)
How to enable the GA4/Firebase DebugView for Android apps
Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
![Measurelab](https://www.measurelab.co.uk/wp-content/uploads/2021/11/Measurelab-Blog-GA4-streaming-to-BigQuery_1200x400-Blog-2.png)
10 reasons to export your GA4 data to BigQuery
At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…
![](https://www.measurelab.co.uk/wp-content/uploads/2021/09/MicrosoftTeams-image-8.png)
PIVOT: a five-step process for your GA4 migration
There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
![GA4 event parameters - now with extra pickles!](https://www.measurelab.co.uk/wp-content/uploads/2021/08/Measurelab-Blog-GA4-with-Pickles_1200x400-Blog.png)
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
![data-privacy](https://www.measurelab.co.uk/wp-content/uploads/2021/07/MeasureLab-Privacy_1200x400-Blog.png)
Who cares about data privacy?
Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
![Why migrate to GA4](https://www.measurelab.co.uk/wp-content/uploads/2021/03/Measurelab_1200x628-LI-GA4.png)
Why migrate to GA4? Your data may not be as good as you think
Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…
![Streaming to Google BigQuery](https://www.measurelab.co.uk/wp-content/uploads/2021/08/Measurelab-Blog-GA4-streaming-to-BigQuery_1200x400-Blog.png)
How data moves between Google Analytics 4, BigQuery and Data Studio
Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…