Google Analytics 4
What is a 'User' in GA4?
First thing first, users are not people! Often we get asked “how many people did X on the site yesterday”…
Using UTM parameters for tracking campaigns in GA4 (properly)
When Google bought Urchin and adopted the usage of UTM parameters (Urchin Tracking Module to the uninitiated), I was 6…
How to use the real-time report in GA4
The real-time report in Google Aanalytics 4 (and Universal Analytics for that matter) has always been something that I’ve described…
GA4 property and data stream setup best practices
Google’s own guide on how to structure GA4 properties can be a great resource, but only if you have a…
How to filter and compare data in GA4's reports
The reports workspace is a great place to start when using GA4, and it will allow you to answer the…
Understanding and using GA4’s default reports
The reports section in GA4 is where you will do the majority of all your day-to-day reporting. It has a…
How to modify events in GA4
Since Google Analytics 4 (GA4) officially launched in October 2020, we’ve benefited from lots of great new features such as…
How to deal with the GA4 Data API quota limitations in Looker Studio
A nice surprise (as of May 10th 2023) We have observed that the API quota limits have been increased substantially.…
GA4's Data API quotas are breaking Looker Studio reports
We wanted to share some information about a recent change Google Analytics has made to the GA4 Data API, that…
MeasureFest October 2022: Why GA4 means you need to get on board with BigQuery
This is my first time speaking at any analyics conference, let alone MeasureFest, and I'm looking forward to sharing my…