Analytics
![Gerative AI image of a car on a data road trip, with many destinations.](https://www.measurelab.co.uk/wp-content/uploads/2024/07/data-road-trip-enjoy-journey.png)
The data road trip: enjoying the journey
In the dynamic world of analytics, it's easy for us to get caught up in the chase for the next…
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Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…
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Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…
![ROI on analytics](https://www.measurelab.co.uk/wp-content/uploads/2022/07/ML_1200x400-Highlight-discover-magnify.png)
How to create new events in GA4 (using the UI)
First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
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What is bounce and engagement rate in GA4?
Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
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Measuring marketing ROI with GA4's acquisition reports
By analysing acquisition reports, businesses can identify which channels and campaigns are driving the most high-quality visitors to their website.…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…
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Dream team: the 4 people you need on your digital analytics team
If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
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Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…