Analytics

ROI on analytics

How to create new events in GA4 (using the UI)

First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
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What is bounce and engagement rate in GA4?

Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
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Measuring marketing ROI with GA4's acquisition reports

By analysing acquisition reports, businesses can identify which channels and campaigns are driving the most high-quality visitors to their website.…
types of GA4 events

How to create events in GA4 using the UI

Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…

Dream team: the 4 people you need on your digital analytics team

If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…
types of GA4 events

How to delete events in Google Analytics 4

A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…

Can you measure the return on analytics?

It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
types of GA4 events

GA4 event types guide

First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
How to track blog scroll depth in GA4

How to track scroll depth conversions in GA4

Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
Adobe Analytics vs Google Analytics

Running Adobe Analytics and Google Analytics in parallel

A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…