Analytics

Key KPIs, ATM machines and other such nonsense

Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…

GA4 event parameters - now with extra pickles!

As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…

Getting started with Google BigQuery

What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…

The Measure Pod: a podcast from Measurelab

Why?! As of the time of writing, there are over 2 million podcasts and more than 48 million episodes, with…

To Product Affinity and Beyond

Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…