Analytics
Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…
Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…
How to create new events in GA4 (using the UI)
First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
What is bounce and engagement rate in GA4?
Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
Measuring marketing ROI with GA4's acquisition reports
By analysing acquisition reports, businesses can identify which channels and campaigns are driving the most high-quality visitors to their website.…
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…
Dream team: the 4 people you need on your digital analytics team
If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…