event tracking
![ROI on analytics](https://www.measurelab.co.uk/wp-content/uploads/2022/07/ML_1200x400-Highlight-discover-magnify.png)
How to create new events in GA4 (using the UI)
First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…
![types of GA4 events](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_UAGA4-1200x400-Blog.png)
How to modify events in GA4
Since Google Analytics 4 (GA4) officially launched in October 2020, we’ve benefited from lots of great new features such as…
![](https://www.measurelab.co.uk/wp-content/uploads/2013/11/gtm.png)
Google Tag Manager auto-event tracking - useful Tags, Macros and Rules for Google Analytics events
The recent introduction of auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to…