Bounce rate vs. Exit rate part one

Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce rate. The truth is that most people don’t understand what “bounce rate” really [...]


Enhanced Ecommerce & Data Import – #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as [...]


Cart Abandonment Segments – GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, [...]


Start typing and press Enter to search