GA segments

Audience activation in 5 simple steps

Amidst news of cookies crumbling and third party cookies eventually becoming obsolete, there is even more emphasis on identifying visitors…

Bounce rate vs. Exit rate part one

Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce…

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…

Cart Abandonment Segments - GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments…