Google BigQuery
How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
GA4 BigQuery export schema
I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
Getting started with Google BigQuery
What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…