Google BigQuery

The GA4 data map

How to build an interactive GA4 BigQuery data schema

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
The GA4 data map

GA4 BigQuery export schema

I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
Streaming to Google BigQuery

Getting started with Google BigQuery

What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…