Unifying student data to drive smarter recruitment for The University of Exeter
How we helped the University of Exeter connect student data end-to-end to measure marketing ROI and optimise recruitment.
Will Hayes•11 Dec 2025
Success stories
We don't just patch problems. We build unified data and AI platforms that analytics teams own, understand and can grow with.
Integrating web analytics with CRM for Charles Stanley
How Charles Stanley unified customer data with a Google Cloud solution, improving journey visibility, data reliability, and personalised marketing.
Nasima Khatun•27 Nov 2025
GA4 Dataform integration: how Springer Nature modernised analytics with Measurelab
The Springer Nature Group is an academic publishing company, with brands dating back to 1842, that advances scientific discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. The challenge Springer Nature needed to migrate their Universal Analytics dashboards to GA4 data. Their reporting relied on multiple stacked scheduled queries in BigQuery tha
Steven Elliott•28 Aug 2025
Integrating siloed data: Springer Nature marketing and sales case study
The Springer Nature Group is an academic publishing company, with brands dating back to 1842, that advances scientific discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. The challenge The sales and marketing teams depended on incomplete data, which didn’t capture the entire customer journey due to different systems in use. Transactions and re
Mark Rochefort•7 Aug 2024
GA4 content performance reporting: Howard Kennedy success story
Howard Kennedy LLP is a London based, full-service law firm with nearly 200 lawyers in one location. They specialise in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters. The challenge Howard Kennedy creates various ‘Hot Topic’ campaign pages featuring videos, podcasts, and articles. Despite tracking these pages with Google Analytics 4, the performance data was not directly available to campaign managers or lawyers. The object
Mark Rochefort•7 Feb 2024
GA4 app attribution case study: Pret + Adjust integration
Pret a Manger is a brick and mortar chain of coffee shops serving freshly made food and good organic coffee. They have 600+ stores distributed globally and their analytics team is responsible for over 30 million events every month collected across both web and app. “Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journ
Mark Rochefort•1 Nov 2023
Core Web Vitals optimisation case study: UAL reduces container size & improves performance
The University of the Arts London (UAL) is the largest specialist Art and Design institution in Europe with over 18,000 undergraduate and postgraduate students. It comprises six specialist art and design colleges: Camberwell College of Arts, Central St Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. The UAL Digital Public Platforms team manages data from across 10+ sites and over 250,000 users a month. The challenge
Mark Rochefort•9 Oct 2023
Call propensity analysis for Sanderson – bridging online data and call centre insight
Sanderson Design Group designs and manufactures wallpaper and fabrics, with a history stretching back more than a century. It trades under several brands including Arthur Sanderson & Sons, Morris & Co., Zoffany and Harlequin. The analytics team manages 5+ sites and over 20,000 digital transactions per month. The challenge Sanderson has recently launched a new B2B ordering system, aiming to streamline order generation and reduce customer service calls. Following the implementation, call volum
Mark Rochefort•5 Oct 2023
BigQuery optimisation case study: EDF Energy saves 250 GB a day
EDF Energy is the UK division of EDF, the multinational energy company. Their services span electricity generation and the sale of natural gas and electricity to homes and businesses throughout the United Kingdom. Their analytics and insight team manage data from 15+ websites and apps totalling 65 million events every month. We helped reduce their data query volume by an astonishing 250GB per day! The challenge During the migration to Google Analytics 4 (GA4), EDF aimed to streamline their
Mark Rochefort•5 Oct 2023