Analytics

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Google Analytics limitations: where GA falls short

When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…
types of

How to force a hit-level segment in Universal Analytics

Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
5 new GA4 features Google should introduce

5 new GA4 features we want Google to introduce in 2022

Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
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Keep up! - the ultimate analytics resource round-up

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
Reducing BigQuery processing costs

How to reduce the cost of BigQuery data processing

Every Google BigQuery code you run costs money – the amount you pay can vary hugely based on different factors.…

The nine signs of analytics maturity

Go do a search for digital analytics maturity models or web analytics maturity frameworks - there’s no shortage of them.…
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How to enable the GA4/Firebase DebugView for Android apps

Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
set cookies

How to write a value to a cookie using GTM

Guide If there is a value stored in a variable (either as a Global JavaScript variable on a webpage or…
The superpower of objectivity

The superpower of objectivity

When working with a consultancy firm, the typical benefits you might look for are likely some combination of relevant expertise…
Key KPIs, ATM machines and other such nonsense

Key KPIs, ATM machines and other such nonsense

Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…