Analytics
PIVOT: a five-step process for your GA4 migration
There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
Getting started with Google BigQuery
What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…
How to share access to a single BigQuery dataset with GCP IAM
At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…
Who cares about data privacy?
Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
Why migrate to GA4? Your data may not be as good as you think
Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…
How data moves between Google Analytics 4, BigQuery and Data Studio
Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…
Emergency Analytics Support
It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…
To Product Affinity and Beyond
Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…