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Easy ways to prepare your BigQuery warehouse for AI
You’ve probably heard that AI is coming to make our lives easier, especially in tools like BigQuery. But here’s the…
Data pipeline optimisation with Google Cloud and Dataform
In our recent engagement with a client, we went on a journey to transform their data pipelines, tackling inefficiencies in…
Dataform for BigQuery: A basic end-to-end guide
Dataform is a powerful tool for managing your data workflows in a structured, version-controlled, and automated way. Whether you're a…
How to extract GA4's event sequencing in BigQuery using the new batch fields
Google Analytics 4 (GA4) exports event data to BigQuery, enabling detailed user behavior analysis. However, GA4 batches events before sending…
Automating BigQuery workflows with conditional logic and data readiness checks
BigQuery offers powerful scripting capabilities that can simplify complex workflows. In this post, we’ll explore two essential techniques: using IF...THEN...END…
2024: Measurelab's year in review
Same same but different At the beginning of the year, I wasn't quite sure what Measurelab would look like by…
How to set up a Dataform repository with GitHub & Google Cloud integration
Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to…
The life of Brian: Measurelab's generative AI journey
I recently had the pleasure of attending the AI Summit London 24 which was chock full of fascinating talks, opinions…
2023: Measurelab's year in review
2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…
How to debug your SQL in BigQuery
How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…