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2023: Measurelab's year in review
2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…
How to debug your SQL in BigQuery
How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…
The Google Cloud tools of the marketing analytics trade
The Google Cloud Platform (GCP) is vast. It is composed of over 100 services which serve purposes across countless industries…
The Derelict Data Warehouse
A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted,…
Getting started with Plotly Dash
This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a…
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a…
Dream team: the 4 people you need on your digital analytics team
If you’re looking to enhance your in-house analytics capabilities, you're going to need skills. A certain set of skills. Scarce…
Change your Google Analytics data retention settings
It may be news to some: Google Analytics does not keep all of your data forever. The data storage and…
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
10 reasons to export your GA4 data to BigQuery
At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…