BrightonSEO

Measure offline marketing with GA

brightonSEO and MeasureFest April 2022: our favourite talks

In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event).…

Better Living Through Universal Analytics!

[The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice…

Universal Analytics is out of Beta... So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out…

Universal Analytics is out of Beta...BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk…