Universal Analytics is out of Beta…BrightonSEO talk (coming up)
In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk at BrightonSEO to focus entirely on this.
When I spoke at events previously about Universal Analytics, there was still a lack of parity with Classic GA and many of the benefits were yet to be fully explored and documented. So this time around, I will be providing an overview of the current state of play with Universal Analytics and giving some practical examples of how to take full advantage of the new tracking library.
For anyone who can’t make it to BrightonSEO, rest assured I will be sharing the slides afterwards here on our blog and on Twitter.
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Further reading
What is bounce and engagement rate in GA4?
What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?
Read the opinion
Backing up Universal Analytics data in BigQuery
Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.
Read the opinion
Change your Google Analytics data retention settings
Did you know the default data retention period in GA4 is set to 2 months? Don't lose the ability to report and explore - change your data retention settings today.
Read the opinion