Universal Analytics is out of Beta…BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk at BrightonSEO to focus entirely on this.

BrightonSEO

When I spoke at events previously about Universal Analytics, there was still a lack of parity with Classic GA and many of the benefits were yet to be fully explored and documented. So this time around, I will be providing an overview of the current state of play with Universal Analytics and giving some practical examples of how to take full advantage of the new tracking library.

For anyone who can’t make it to BrightonSEO, rest assured I will be sharing the slides afterwards here on our blog and on Twitter.

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Dara is Analytics Director at Measurelab. He is an active member of the Google Analytics Partner community, a regular industry speaker and GA trainer.

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