Dara Fitzgerald

Bon Anniversaire Measurelab!

Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…

When GA just isn't enough - my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…

Universal Analytics is out of Beta...BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk…

Import your Cost Data to GA with our new (Free!) Uploader

Please note that this app is no longer relevant as Google have provided their own cost uploader tool! GA has…

Cart Abandonment Segments - GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments…

GA steams ahead with further updates at the #GASummit 2013

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide…