Dara Fitzgerald
![2022 Measurelab Year in Review](https://www.measurelab.co.uk/wp-content/uploads/2022/12/Annual-wrap-up-blog.png)
2022: Measurelab’s year in review
A big focus for us this year has been growing our team. We have even bigger plans for 2023 but…
![layering data studio scorecards](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_Sheets-1200x400-Blog.png)
GA4's Data API quotas are breaking Looker Studio reports
We wanted to share some information about a recent change Google Analytics has made to the GA4 Data API, that…
![](https://www.measurelab.co.uk/wp-content/uploads/2022/07/ROA.png)
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
![Measuring offline marketing](https://www.measurelab.co.uk/wp-content/uploads/2022/05/ML_1200x628-Multi-channel.png)
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
![Universal Analytics sunsetting](https://www.measurelab.co.uk/wp-content/uploads/2022/03/Sunset-Blog.png)
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
![types of](https://www.measurelab.co.uk/wp-content/uploads/2022/02/Analytics-sub_UAGA4-1200x400-Blog.png)
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
![Measurelab year in review](https://www.measurelab.co.uk/wp-content/uploads/2021/12/Measurelab-Year-in-review_1200x400-Blog-scaled.jpg)
2021: Measurelab’s year in review
I know I’m not alone in thinking how strangely time is running at the moment. 2020 seems like a complete…
![Meaurelab company values](https://www.measurelab.co.uk/wp-content/uploads/2021/09/Measurelab-Blog-Co-Values_1200x400-Blog.png)
How core values define a company
On The Measure Pod recently, we talked about what makes a good analytics consultant. I mentioned that beyond the technical…
![](https://www.measurelab.co.uk/wp-content/uploads/2017/10/seine_at_night.jpg)
Bon Anniversaire Measurelab!
Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…
![Dara talking at Measurefest](https://www.measurelab.co.uk/wp-content/uploads/2016/11/20161118_122853.jpg)
When GA just isn't enough - my #measurefest talk
I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…