Universal Analytics is out of Beta… So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out of beta. It was well received by all (see Twitter feed below). Here’s the slides (on Slideshare) from the presentation in case you missed it or wanted to view them again:

After about 18 months in beta, Universal Analytics is now fully available with complete feature parity compared to Classic GA. This presentation runs through the current state of play with Universal, the key benefits to us as marketers and practical examples of how to start making the most of the new tracking library.

Twitter feed from #BrightonSEO







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Mark is one of our co-founders and is our CTO / COO; happiest at the intersections of technology, creativity, science, & business.

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