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Marketing technology, automation tools, and martech stack optimization (3 posts)

Your analytics stack is dying. Here's what's going to replace it
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Your analytics stack is dying. Here's what's going to replace it

The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.

Steven Elliott-10 Mar 2026

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The modernisation of marketing and the role of marketing analytics

Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't always been easy. Years ago, as a humble web analyst, the lines weren't as blurred. However, with the advent of tools like Google Analytics 4 (GA4), stringent privacy laws such as GDPR, and changing browser policies like those of Safari, the role of a web analyst has transformed significantly. In the old world - us web analysts

Daniel Perry-Reed-