We've stopped patching. And started building.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
Steven Elliott•10 Feb 2026
Measurelab
Measurelab company news, culture, team updates, and announcements (22 posts)
22 posts tagged with "Measurelab"
Measurelab awarded Google Cloud Marketing Analytics Specialisation
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
Will Hayes•11 Sept 2025
Measurelab makes the IPA Beacon List 2025
Given in recognition of how we are “Shaping growth, innovation and competition in the modern agency world” - along with 24 other companies in the UK; shaking it up, doing it that little bit better every time. We are honoured to be part of this initiative at the IPA (Institute of Practitioners in Advertising) to recognise the efforts of smaller UK independents - who are redefining what it means to be an agency in today’s fast-evolving media and technology environment.
Steven Elliott•14 Jun 2025
Firing up some remote feedback with My Three Things
Most people want more of it (even if they don’t always like it). Few would claim to be very good at it: asking for it, giving it, receiving it, or applying it. Yes, we're talking about remote feedback.
Steven Elliott•30 Jul 2024
The life of Brian: Measurelab's generative AI journey
How Measurelab put our structures and policies in place around generative AI and how our exploration of the technology led us to the create Brian, our very own generative AI assistant
Matthew Hooson•9 Jul 2024
Measurelab's Madchester Spring Break Unconference
What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.
Hugo Jones•8 May 2024
Measurelab and AI: welcome to the augmented era
There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.
Steven Elliott•6 Dec 2023
#64 The Measure Pod 2022 in review
This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes.
Daniel Perry-Reed•23 Dec 2022
2022: Measurelab’s year in review
A reflection on the year gone by and how far we’ve come as a company and team. From taking over the north, growing the team, and an ever growing GA4 and sGTM appetite, this is the time to give ourselves a big pat on the back.
Dara Fitzgerald•20 Dec 2022
#50 Who wants to be an analyticsionaire!
This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 challenging questions.
Daniel Perry-Reed•19 Aug 2022
How core values define a company
At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.
Dara Fitzgerald•28 Sept 2021
Everything’s an experiment
Everyone in the team has ideas for how we can optimise the organisation. Here’s how we use an Experiment Canvas and Experiment Board to prioritise and manage change at Measurelab.
Steven Elliott•21 Sept 2021
30 sleeps ’til Christmas: our reflections on 2020
Reflecting on a challenging year What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP! 2020 has certainly thrown up a few challenges that we could never have predicted this time last year. The global pandemic has affected our lives collectively and individually on so many levels. Adapting to remote work For us at Measurelab we have all been working remotely now for just over 8 months. We were thrown into a situation that on one hand w
Mark Rochefort•25 Nov 2020
Team weekend outing: Measurelab’s Dorset adventure
Measurelab hits the Dorset coast for a team weekend Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to Bournemouth and the beautiful Dorset coast for a couple of days. It was time to reflect on how the company is evolving and a chance for us all to get to know each other a little bit better. Reflecting on our journey together It was really lovely for us to all be able to get around the same table and share our thoughts. Throughout t
Mark Rochefort•11 Nov 2019
It's nearly the end of term
As we countdown the last few days to the Christmas break, I wanted to share a few moments from what's been a busy and fun-packed couple of weeks at Measurelab. Besides all the great work everyone has been doing (which is de rigeur, of course), there's been much going on. First up to report is our little Christmas outing to Brighton; we went ice-skating at the beautifully picturesque outdoor ice rink at Brighton Pavilion. Some of us were a little more proficient than others (ahem). Gladly no bon
Mark Rochefort•20 Dec 2018
Chat about analytics and drink beer
Last night's #BrightonAnalytics <a href="https://www.meetup.com/BrightonAnalytics-Meetup/events/251264167/">meetup</a> was a great success - thanks to all who made it along to the Evening Star pub to chat about analytics and drink beer! The next one will be Tuesday July 17th - again at 6pm-9pm in the Evening Star, Brighton. See you there! [ngg_images source="galleries" container_ids="1" display_type="photocrati-nextgen_basic_thumbnails" override_thumbnail_settings="1" thumbnail_width
Mark Rochefort•20 Jun 2018
Measurelab has moved!
Last Friday afternoon, instead of the usual <del datetime="2014-09-01T09:27:54+00:00">slacking off</del> hard work right up to the end of the day, Measurelab (and our good friends at <a href="http://www.brightlocal.com/">Brightlocal</a>) were emptying cupboards and bookshelves, taking the legs off desks and disposing of never-watered plants, in preparation to load all the gear into cars and bus it down the road to the new office! Measurelab Manor has served well for the first year of so
Adam Englebright•1 Sept 2014
Adam's Analytics Adventure: Week 5
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-01-14.30.281-1024x768.jpg" class="kg-image" alt="View from the hill, 1 month ago." loading="lazy" width="1024" height="768"><figcaption>View from the castle, 1 month ago.</figcaption></figure> I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent exciteme
Adam Englebright•1 Aug 2014
Adam's Analytics Adventure: Week 3
<h1 style="color: #141412;">New Laptop!</h1> New laptop finally arrived! It’s so shiny! aaaaaaaaaahhhhhh ahem. Bit shorter than usual this week, as the time I’d usually use for blogging has been spent installing/configuring the laptop which just arrived. On top of that, it's been a busy week, but not one in which the majority of my activities lend themselves to interesting anecdotes – I spent Monday just looking at spreadsheets. Fun for me, but not very interesting for you to read about
Adam Englebright•18 Jul 2014
Adam's Analytics Adventure: Week 2
<em>Because of the way events transpired this week, I’m going to go through a few notable things rather than a day-by-day (because that would be boring) and give them all pithy-ish subheads, like I’m a newspaper columnist or something.</em> Coffee habit Now that I work in a hip web 2.0 dotcom startup dealie, I clearly need to develop a coffee habit. I had my first cup from the office Nespresso machine (nary a burr grinder in sight - a disgrace) this afternoon – a purple pod marked ‘Arpegg
Adam Englebright•11 Jul 2014
Adam's Analytics Adventure: Week 1
<h1>Day One</h1> Upon alighting from the bus as I arrived for my first day of work, I found myself crossing the road next to a group with whom I immediately felt a degree of kinship – casually dressed (but not overly so), a scattering of black-plastic-rimmed glasses – the sort of people who, upon immediate visual inspection, you might peg as the employees of some kind of dotcom, web 2.0 startup. Such proved to be the case, in fact, as they all funneled into the shared office space where I w
Adam Englebright•4 Jul 2014
#brightonanalytics
<blockquote class="twitter-tweet" lang="en">We're kicking off <a href="https://twitter.com/search?q=%23brightonanalytics&src=hash">#brightonanalytics</a> again - Thurs 3rd April from 6.30pm in the Evening Star. Pass it on all you <a href="https://twitter.com/search?q=%23measure&src=hash">#measure</a> types in <a href="https://twitter.com/search?q=%23brighton&src=hash">#brighton</a> — measurelab (@measurelab) March 25, 2014 More at Brighton Analytics
Mark Rochefort•25 Mar 2014