Measurelab awarded Google Cloud Marketing Analytics Specialisation
Will Hayes-11 Sept 2025
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Measurelab
Measurelab company news, culture, team updates, and announcements (22 posts)
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We've stopped patching. And started building.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
Steven Elliott-
Measurelab awarded Google Cloud Marketing Analytics Specialisation
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
Will Hayes-
Measurelab makes the IPA Beacon List 2025
Given in recognition of how we are “Shaping growth, innovation and competition in the modern agency world” - along with 24 other companies in the UK; shaking it up, doing it that little bit better every time. We are honoured to be part of this initiative at the IPA (Institute of Practitioners in Advertising) to recognise the efforts of smaller UK independents - who are redefining what it means to be an agency in today’s fast-evolving media and technology environment.
Steven Elliott-
Firing up some remote feedback with My Three Things
Most people want more of it (even if they don’t always like it). Few would claim to be very good at it: asking for it, giving it, receiving it, or applying it. Yes, we're talking about remote feedback.
Steven Elliott-
The life of Brian: Measurelab's generative AI journey
How Measurelab put our structures and policies in place around generative AI and how our exploration of the technology led us to the create Brian, our very own generative AI assistant
Matthew Hooson-
Measurelab's Madchester Spring Break Unconference
What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.
Hugo Jones-
Measurelab and AI: welcome to the augmented era
There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.
Steven Elliott-
#64 The Measure Pod 2022 in review
This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes.
Daniel Perry-Reed-
2022: Measurelab’s year in review
A reflection on the year gone by and how far we’ve come as a company and team. From taking over the north, growing the team, and an ever growing GA4 and sGTM appetite, this is the time to give ourselves a big pat on the back.
Dara Fitzgerald-
#50 Who wants to be an analyticsionaire!
This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 challenging questions.
Daniel Perry-Reed-
How core values define a company
At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.
Dara Fitzgerald-
Everything’s an experiment
Everyone in the team has ideas for how we can optimise the organisation. Here’s how we use an Experiment Canvas and Experiment Board to prioritise and manage change at Measurelab.
Steven Elliott-
30 sleeps ’til Christmas: our reflections on 2020
Reflecting on a challenging year What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP! 2020 has certainly thrown up a few challenges that we could never have predicted this time last year. The global pandemic has affected our lives collectively and individually on so many levels. Adapting to remote work For us at Measurelab we have all been working remotely now for just over 8 months. We were thrown into a situation that on one hand w
Mark Rochefort-
Team weekend outing: Measurelab’s Dorset adventure
Measurelab hits the Dorset coast for a team weekend Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to Bournemouth and the beautiful Dorset coast for a couple of days. It was time to reflect on how the company is evolving and a chance for us all to get to know each other a little bit better. Reflecting on our journey together It was really lovely for us to all be able to get around the same table and share our thoughts. Throughout t
Mark Rochefort-
It's nearly the end of term
As we countdown the last few days to the Christmas break, I wanted to share a few moments from what's been a busy and fun-packed couple of weeks at Measurelab. Besides all the great work everyone has been doing (which is de rigeur, of course), there's been much going on. First up to report is our little Christmas outing to Brighton; we went ice-skating at the beautifully picturesque outdoor ice rink at Brighton Pavilion. Some of us were a little more proficient than others (ahem). Gladly no bon
Mark Rochefort-
Chat about analytics and drink beer
Last night's #BrightonAnalytics <a href="https://www.meetup.com/BrightonAnalytics-Meetup/events/251264167/">meetup</a> was a great success - thanks to all who made it along to the Evening Star pub to chat about analytics and drink beer! The next one will be Tuesday July 17th - again at 6pm-9pm in the Evening Star, Brighton. See you there! [ngg_images source="galleries" container_ids="1" display_type="photocrati-nextgen_basic_thumbnails" override_thumbnail_settings="1" thumbnail_width
Mark Rochefort-
Measurelab has moved!
Last Friday afternoon, instead of the usual <del datetime="2014-09-01T09:27:54+00:00">slacking off</del> hard work right up to the end of the day, Measurelab (and our good friends at <a href="http://www.brightlocal.com/">Brightlocal</a>) were emptying cupboards and bookshelves, taking the legs off desks and disposing of never-watered plants, in preparation to load all the gear into cars and bus it down the road to the new office! Measurelab Manor has served well for the first year of so
Adam Englebright-
Adam's Analytics Adventure: Week 5
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-01-14.30.281-1024x768.jpg" class="kg-image" alt="View from the hill, 1 month ago." loading="lazy" width="1024" height="768"><figcaption>View from the castle, 1 month ago.</figcaption></figure> I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent exciteme
Adam Englebright-